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    October 29

    同一首歌

    28日下午一点,西单地铁出口。
    我听见了一首恶俗的不能再恶俗的旋律《同一首歌》,可这次却分明与我以前听过的都不一样,原来是一个老者在行乞,手拨弄着吉它,嘴里含着口琴,这首原本被CCTV糟蹋过无数次的旋律竟然会这么好听,我不由的放慢了脚步。悠扬的口琴声与清脆的吉它和旋,在嘈杂的人流中显得那里的独立,音符敲打在每个过往行人的记忆中,难免不被撩动。
     
    听说央视的《同一首歌》要被取消了,我看到的不是一个节目的倒下,而是一种商业模式的牺牲。当初《同一首歌》以气势磅礴的宣传架势席卷荧屏,多少二流、三流和过气的明星仿佛看见了开往春天的地铁,我们熟悉的和不熟悉的面孔又出现在面前,而主创人员更是把它与商业嫁接在一起,于是我们看到了更多以鄂尔多斯、金利来、PICC等等的主题会议,这还是观众能接受的节目吗?观众是弱势的,我们手中无权否决之,但手中有遥控器,换台的权力总还是有的。收视率的下降也宣告了这个节目的覆灭。
     
    任何一种商业模式的成功,总是在它最适合当时环境下得以成功的,而要其不断壮大发展,商业模式还必须创新才对,但这种创新是不能脱离这种商业本身,必须围绕消费者本身利益展开,唯有创新才是任何一种模式走向更远的保证。就如这位地铁出口的老者,选择在熙攘的人流中用口琴和吉它的合奏,让一首老歌刹那间迸发出灿烂的火花。
     

    Comments (2)

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    wrote:
    我要转贴哈
    Oct. 30
    世洪 张wrote:
    “任何一种商业模式的成功,总是在它最适合当时环境下得以成功的,而要其不断壮大发展,商业模式还必须创新才对,但这种创新是不能脱离这种商业本身,必须围绕消费者本身利益展开,唯有创新才是任何一种模式走向更远的保证。”
    我又听说《同一首歌》复活了。不过这不要紧,关键是只要大家认为它关闭了,属于情理之中的事,那么他的那些制片人和编导们就该反省了。
    不过我认为艺术的东西,一旦和商业勾搭在一起,它的艺术独立性肯定要受到损害。如何在大众的娱乐和审美需求,同商家的需求找到一个最佳结合方式,这的确是费脑筋的事情。
    Oct. 29

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